Hi. We’re Aradhana and Sara. We met at IDEO Chicago in 2006 — two very different backgrounds, one shared brainwave. From day one, we spoke the same language (some strange mix of design, strategy, and unfiltered honesty) and became fast collaborators and friends. Eventually, we both landed in the Bay Area and picked up right where we left off — this time with 20 years of hard-earned experience to work with.

Between us, we’ve led product, research, and design initiatives across startups, Fortune 100s, and public institutions. We thrive on turning sharp insights into real-world impact — and we know how to navigate the messy middle between idea and execution. If you're curious to see more tailored work or stories, just ask.

We’d love to hear from you.

Aradhana brings over 20 years of experience shaping products and services that drive behavior change and deliver real-world value. With a background in systems thinking and human-centered design, she’s helped companies like Bayer, Sunrun, and Capital One turn early ideas into thoughtful, scalable solutions. She’s known for bridging vision and execution—and for helping teams build with clarity, purpose, and momentum.

Sara has spent the past two decades turning ideas into clear, engaging products and services. With a background in brand, graphic design and experience design, she’s worked across industries at Pentagram, IDEO, Salesforce, and MIT, helping teams move from early insights to launch-ready products. She’s known for turning complex challenges into simple, actionable plans — and making sure the end result sings.